Brand as Relationship

David Brooks, writing in the New York Times, nails an important fact about brands: at their roots, successful brands are about the relationship the consumer has with the product or service. Brooks explores how successful brands rise out of cultures and economies that allow for greater freedom and creativity—which is why American and European brands are so dominant world wide, while virtually no one can identify a brand from China.

An excellent and succinct exploration of a fascinating and important issue that every business must understand to be successful.

About The Wellynn Group

The Wellynn Group provides senior level counsel in marketing, communications, and public affairs. Hey, and we're nice people, too.
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