Author Archives: The Wellynn Group

About The Wellynn Group

The Wellynn Group provides senior level counsel in marketing, communications, and public affairs. Hey, and we're nice people, too.

That was the year that was

Just an overview of posts and traffic on The Wellynn Group web site. Thanks to all those who visited. Give us a call if you’d like to interact in person. We are friendly and don’t bite. More to come in … Continue reading

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Free Advice to Paula Deen

Dear Paula: instead of begging for forgiveness, instead of awkward mea culpa interviews, instead of trying to explain how your great grandfather’s ownership of slaves somehow has relevance in 2013, here’s some free advice on dealing with your problem: disappear. … Continue reading

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The Face That Launched a Thousand Quips

George Zimmer may guarantee that you’ll like the way you look, but he won’t be doing it on behalf of the company he founded, Men’s Warehouse, anymore, even though his company’s stock is up 20 percent this year. The Twittersphere … Continue reading

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Brand: Old Party

This article from Rolling Stone describes yet another “post mortem” on the Republican Party’s defeat in last year’s presidential election, this one focusing on how younger voters perceive the GOP. It’s not pretty: when asked to describe what they thought … Continue reading

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Brand as Relationship

David Brooks, writing in the New York Times, nails an important fact about brands: at their roots, successful brands are about the relationship the consumer has with the product or service. Brooks explores how successful brands rise out of cultures … Continue reading

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Can You Build a Brand by Tearing Down Customers?

Abercrombie & Fitch, the clothing retailer, has found itself once again in the middle of controversy. It seems A&F’s CEO doesn’t want any fat people in A&F stores or wearing A&F clothes. Fat people are “uncool,” and only the cool … Continue reading

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Consider the Source

What perhaps started out as a trendy idea for coffee snobs—making sure the beans in your grinder were raised and harvested by fairly paid coffee farmers—has suddenly become a corporate imperative across a growing number of industries.  More consumers are … Continue reading

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