I graduated from Mount St. Mary College in New York with a degree in English. I was involved in the theater arts while in college and for some years after, and have come to appreciate the connections between the visual and emotional experience of theater with the science of marketing. At a fundamental level, like theater, successful marketing is about connecting deeply with customers. I have sought to bring this quality of connectedness to each of my professional responsibilities.
My early experience was earned at hospitals in New York (including New York Downtown Hospital in Manhattan and St. Luke’s Hospital in Newburgh) and northern New Jersey (at Passaic General Hospital), where I held a number of positions related to public relations, communication, and development. This was the era when many hospitals where just beginning to understand the importance of public relations and marketing, and were taking baby steps towards implementing these techniques to build brand awareness and market share.
In the mid-1980s I pursued a growing interest in business development at the Education Centers of America. As vice president for business development there, I was responsible for opening markets in diverse business lines including real estate educational centers throughout northeast NY and Connecticut, and management consulting services for Fortune 500 companies such as Xerox and Eastman Kodak.
In 1988 I accepted a position with Bryn Mawr Rehabilitation Hospital, an assignment that marked the beginning of a 19-year association with Main Line Health, one of the largest and most successful healthcare systems in Pennsylvania. While starting as director of public relations and development at Rehab, I was later named Director of Sales, Marketing, and Business Development. In that role, I was responsible for volume and revenue growth of a 142-bed, nationally recognized rehabilitation hospital and its subsidiary consulting and contract management company. During my tenure, inpatient admissions grew by 50 percent over six years and outpatient visits increased by an average of 10 percent per year. I successfully launched new products and services including day treatment, occupational rehab, pain management and an innovative rehab-at-home program. My experience at Rehab led to a three-year stint as director of Marketing and Sales, Non-Acute Services Division, for Jefferson Health System, of which Main Line Health was a founding member. Here I oversaw business development of four post-acute product lines: rehabilitation, behavioral health, homecare, and senior health.
In the late 1990s I was promoted to senior executive responsibilities in Marketing, Communications, and Public Relations for Main Line Health. I managed a budget of $5 million and a staff of more than 30 people across four hospitals and business units. Under my leadership, MLH increased its market share by 9.7% and discharges by 23% in five years. I also participated in developing four satellites in strategic growth areas and provided marketing leadership on major facilities renovation and expansion projects totaling over $229 million. I am especially proud of revamping MLH’s market research function that strengthened the customer-voice in the System’s planning and marketing decision-making. New programs developed during this period included a heart failure and transplant program, a franchised total joint program, interventional radiology and imaging, wound healing and breast health centers.
During these years of professional success, I also earned an advanced degree in business administration from Penn State University, and raised a daughter. I am a member of the Alliance for Healthcare Strategy and Marketing and theSociety for Healthcare Strategy and Market Development. I am an avid cyclist.